market penetration price

См. также в других словарях:

• market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

• market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

• Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

• market — {{Roman}}I.{{/Roman}} noun 1 place where people go to buy and sell things ADJECTIVE ▪ open air, outdoor, street ▪ covered, indoor (both esp. BrE) ▪ cattle, fruit and vegetabl …   Collocations dictionary

• Price war — is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of the reactors… …   Wikipedia

• Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… …   Wikipedia

• Market — For other uses, see Market (disambiguation). San Juan de Dios Market in Guadalajara, Jalisco …   Wikipedia

• Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

• penetration pricing —  Marketing strategy of initially setting a low price to gain market share with the goal of raising prices once one’s product is the established leader in the market.  ► “ It is shown that when there is repeat purchases the forward looking firm… …   American business jargon

• product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… …   Big dictionary of business and management

• Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium